When Knowledge Is Not Power
One of the most commonly used phrases by politicians and educators is that "knowledge is power." But I disagree with that statement. It is not enough to just gain knowledge without having the understanding or ability to use it.
Learning new things and developing a wealth of knowledge is, of course, important. I personally have taken many courses and seminars just for the fun of it. I am also an avid reader and enjoy becoming absorbed in new ideas or subjects written by others. But in a job search or in your professional growth, what is relevant is knowing how to use your knowledge. Therein lies the power.
So in a job search, how can you make knowledge work for you? Here are a few examples and ideas:
Resume Writing Tip #1
Let's assume you see an advertisement for a position that interests you. In the ad, they indicate they want a team player (a very common request today). What you want to do is demonstrate you are the best team player they can find and that you have outstanding knowledge of different team concepts and how to make those teams work.
For example, you should become intimately familiar with the self-directed teams concept. Conduct independent research or attend a seminar on this relatively new management team concept. Then prepare a one- or two-page summary of this concept and submit it with your resume and other portfolio items. In your cover letter, reference that the summary is enclosed.
Here is how you might word it: "As you are interested in a team player and since I have outstanding knowledge of the self-directed team concept, I have prepared and enclosed a summary of the concept for your review. I would enjoy assisting your organization in the implementation of this concept in order to make a dramatic impact on your corporate bottom line." You have now used your knowledge to open doors of opportunity.
This same principle of using your knowledge can be applied to almost every area in which you possess expertise. It can be a management concept or it can be knowledge that is specific to your area of specialization.
Resume Writing Tip #2
Here is one more example: If you are an engineer with expertise in handling hazardous materials, you might state the following in your cover letter: "In my role as manager of hazardous waste, I implemented a new state-of-the-art procedure for disposing of hazardous materials. This concept reduced contamination risks and was extraordinarily cost-effective for the organization. A summary of this procedure and how I implemented it is enclosed for your review. I know that my expertise in this area can produce similar bottom-line results for your organization."
Powerful statements like the ones mentioned above can be dynamite door openers. They are proactive statements showing you know how to use the knowledge you possess. The application of your knowledge now equates to power. Put your knowledge to use and you will achieve extraordinary success.

Don Straits
Reader Comments (1)
I agree, knowledge itself is not power. Knowledge combined with action, now that is powerful. Knowledge on it's own is worthless unless you take action!